In Oracle, using Number for a column name, would generate an __________ error

Which of the following is one of the main reasons marketers use coupons heavily?

A) Coupon programs provide a competitive advantage. B) Coupons are an effective way to target price-sensitive households. C) The response rates for coupons are very high. D) Expense per redemption of coupon is very low.

Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?

A) personal selling B) advertising C) e-commerce D) publicity E) m-commerce