Which of the following is one of the main reasons marketers use coupons heavily?
A) Coupon programs provide a competitive advantage.
B) Coupons are an effective way to target price-sensitive households.
C) The response rates for coupons are very high.
D) Expense per redemption of coupon is very low.
B
You might also like to view...
In Jason's agency contract, the insurer authorizes him to sell insurance policies. What type of authority is this?
A) Actual B) Express C) Incidental D) Both A and B
Which of the following statements is true of e-government?
A) It includes efforts to make classified information available to the general public. B) It saves people the time spent in commuting to and waiting at government offices. C) It is limited to issues such as e-governance and tax collection, whereas nonprofits involve a larger variety of issues. D) It addresses issues that are strategic in nature, whereas nonprofits use IT to address issues that are operational in nature.