Which of the following communication and promotion tools involves establishing direct connections with customers aimed toward building crucial relationships?
A) personal selling
B) advertising
C) e-commerce
D) publicity
E) m-commerce
A
Business
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Direct-response TV (DRTV) includes short commercials of less than two minutes, thirty-minute or longer infomercials, and home shopping networks such as QVC and HSN
Indicate whether the statement is true or false
Business
The primary purpose of a stock split is to ________
A) issue additional shares B) increase the dividend C) reduce the price of a stock D) reduce trading activity
Business