The ________ is the most common form of business organization in the United States

________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others

A) Opinion leaders B) Late mainstream adopters C) Strangers D) Barnacles E) Lagging adopters

Which is the best example of the communication bias termed "message tuning"?

a. The concierge at a hotel gives a tourist directions: "Turn right when you see that big tree that the city pruned last week." b. A New York cab driver gives elaborate directions to the Empire State building to a New York police officer. c. A store owner gives elaborate street directions to Madison Square Garden to a gentleman from Wisconsin, d. A docent at the Met tells an electrician that the outlet next to "the newly acquired Renior" is the one that needs repair.