________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others

A) Opinion leaders
B) Late mainstream adopters
C) Strangers
D) Barnacles
E) Lagging adopters

A

Business

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Which of the following companies uses the market creator business model?

A) Expedia B) ETrade C) Facebook D) Yahoo E) eBay

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Group norms typically are ________

A) grading systems B) not very powerful C) accepted standards D) always set by leadership

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