A company or brand with a strong brand community displays the following characteristics, except:
A) rich and long tradition
B) a unique position in the marketplace
C) a positive image
D) a high market share
D
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For which of the following operations would telemarketing efforts likely be the most successful and the most profitable?
A) selling magazine subscriptions to consumers B) selling double-pane windows to home owners C) selling plastic bottles to a bottling company D) asking people for charitable donations E) selling vacation packages to people who earn $50,000 or more annually
Which of the following best describes the term "retained earnings"?
a. The amount of total profits earned by a business since it began operations. b. The amount of interest or claim that the owners have on the assets of the business. c. The future economic resources of a business entity. d. The cumulative profits earned by the business less any dividends distributed.