When making claims or requesting adjustments, you should begin by
A) complimenting the company for past service.
B) providing a detailed description of the faulty merchandise.
C) providing a straightforward explanation of what the problem is.
D) threatening legal action if you do not receive a favorable adjustment.
E) providing a detailed explanation of what you expect the company to do.
C
Explanation: C) Begin your claim request by stating the problem in clear and precise language. Include all relevant facts, figures, and dates, and assume that your audience will give you a fair and reasonable hearing. Keep your opening simple. You can go into the details of the case in a following paragraph.
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When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________
A) pushing one-way commercials at customers B) identifying and targeting late adopters C) developing print and radio advertisements D) generating person-to-person brand conversations E) withdrawing from online social networks
Why is it difficult to assess interpersonal factors that influence the business buying process?
What will be an ideal response?