When marketers want to promote their products and services through word-of-mouth marketing programs, they typically begin by ________
A) pushing one-way commercials at customers
B) identifying and targeting late adopters
C) developing print and radio advertisements
D) generating person-to-person brand conversations
E) withdrawing from online social networks
D
Business
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Informal communication channels are often called, collectively, the:
a. rumor mill b. employee network c. cluster chain d. grapevine
Business
Hotels have been especially viable financial investments, as is evidenced by the fact that less than 10% of all hotels went bankrupt during the Great Depression
a. true b. false
Business