Voluntarism is an important element of "giving back" to one's community

Which of the following is a reason that a marketer would choose a penetration pricing strategy?

A) to ensure the company has the ability to increase prices once demand decreases B) to focus on the rapid achievement of profit objectives C) to appeal to different consumer segments with different levels of price sensitivity D) to create markets for highly technical products E) to discourage competition from entering the market

The modern catalog consumer is most likely which of the following?

A) someone who has little or no access to retail stores B) someone who has little or no access to Internet technologies C) someone who wants to save time shopping D) someone who shops only for sales bargains E) someone who does not accept telemarketing calls