Which of the following is a reason that a marketer would choose a penetration pricing strategy?
A) to ensure the company has the ability to increase prices once demand decreases
B) to focus on the rapid achievement of profit objectives
C) to appeal to different consumer segments with different levels of price sensitivity
D) to create markets for highly technical products
E) to discourage competition from entering the market
E
You might also like to view...
Jeff had VISA card with a chip in it stolen from his wallet. The pin number on the card was 9471 which was the last four digits of his grandmother's phone number
The thief made $2,000 worth of fraudulent transactions on the card before the theft was discovered and the card was cancelled. The agreement Jeff had signed when he got the VISA card was the standard banking agreement. Which of the following statement is TRUE? A) Jeff would only be liable for $50 B) Jeff would be liable for $100 C) Jeff would be liable for $500 D) Jeff would be liable for $1,000 E) Jeff would be liable for $2,000
If employment planning shows a large surplus of employees, management may want to ________
A) recruit B) downsize C) expand D) continue with current employment levels