How did the Whitesville campaign kick off its campaign launch?
What will be an ideal response?
To help support the brand launch, the team created two official logos--one represented the town of Whitesville and the second highlighted the Route 3 regional partnership. The tagline “Feels Like Home” was used for the campaign. A billboard was placed at the entrance to town celebrating the Feels Like Home image and Route 3 affiliation. The campaign created a special Family Adventure Night to kick off a summer series of family-friendly events.
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Messages transmitted by a source through a mass medium to a large group of people who may not be in direct contact with the source of the messages refers to
A) mass communication. B) mass media. C) transactional communication. D) linear communication. E) None of these answers are correct.
An appropriate topic for small talk should __________.
A. address timely controversy B. arouse deep emotions C. uncover differences in point of view D. stress similarities rather than differences