Messages transmitted by a source through a mass medium to a large group of people who may not be in direct contact with the source of the messages refers to

A) mass communication.
B) mass media.
C) transactional communication.
D) linear communication.
E) None of these answers are correct.

B

Communication & Mass Media

You might also like to view...

Task oriented group discussions need to generate ideas. Which of these leadership roles help the group move toward its goal?

A. Initiating B. Coordinating C. Elaborating D. Summarizing

Communication & Mass Media

In the introduction of his speech, Quinton says, "I really don't know much about this subject, and I don't know how interested you might be in it, but. . . ." Quinton's use of language suggests __________

a) powerlessness through the use of disqualifiers b) an appropriate level of formality c) an attempt to create immediacy with the audience d) improper sentence construction

Communication & Mass Media