The FTC Act prohibits unfair and deceptive practices

________ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands they sell

A) Human resource development B) Marketing communications C) Financial management D) Operations management E) Planning

If a prospective client does not want to buy from you because he has a preference for an established supply source, you are facing an objection due to ________

A) psychological resistance B) logical resistance C) price sensitivity D) relationship inertia E) reactance