________ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands they sell

A) Human resource development
B) Marketing communications
C) Financial management
D) Operations management
E) Planning

B

Business

You might also like to view...

Every mutual fund has a stated investment objective. Disclosure of the investment objective is required by the SEC, and is used to classify a mutual fund into one of several categories

Briefly explain the investment objective of each of the following categories. (a) growth funds (b) aggressive growth funds (c) equity-income funds (d) balanced funds What will be an ideal response?

Business

Summing up responses to a number of job factors achieves a more accurate evaluation of job satisfaction than does a single global rating

Indicate whether the statement is true or false

Business