An enduring belief about which basic choices in a society are "correct" is called an idea.

____________________ is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or traction at any location.

A. Public relations B. Direct marketing C. Interactive marketing D. Sales promotion E. Personal selling

Harland & Wolff in Belfast, North Ireland, makes ocean-going vessels. Last year its primary customer was the U.S. government. You would expect Harland & Wolff to rely on which of the following to promote its vessels?

a. product innovations and direct marketing b. personal selling c. publicity d. advertising and sales promotion