____________________ is an interactive marketing system that uses one or more advertising media to affect a measurable response and/or traction at any location.

A. Public relations
B. Direct marketing
C. Interactive marketing
D. Sales promotion
E. Personal selling

B. Direct marketing

Business

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When asking for an adjustment from a company, what is being asked for?

A) The settlement of a claim B) An opportunity to file a formal complaint C) An opportunity to suggest how a product or service could be improved D) A resolution to a problem before further steps are required E) A discount on a product or service

Business

Morton Enterprises manufactures electronic components used in automobiles. The firm is currently based in the U.S. but is planning to expand operations overseas

Morton's new manufacturing facilities in China and Bangladesh are scheduled to open in six months. HR and top executives are working together to revise the firm's code of ethics. Ten of Morton's American managers will be relocated overseas for at least three years to manage international operations alongside locally hired managers. Which of the following questions is most relevant to the current discussion about the firm's code of ethics? A) Should the code of ethics be globally consistent or tailored to local contexts? B) What should be addressed by the firm's code of ethics in order to comply with U.S. laws? C) Should home-country or host-country managers provide training on the firm's code of ethics? D) What punishment is used by the firm's competitors when employees violate the code of ethics?

Business