After assessing qualitative factors to determine whether it is necessary to perform the quantitative impairment test, the firm will proceed with determining fair value if impairment is deemed reasonably possible

Holiday Inn divided the total customer market into smaller segments and selected the most promising segments. Deciding what position it wants to occupy in these segments is called diversification

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In the marketing mix, product refers to activities that communicate the merits of a product and persuade target customers to buy it

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