In the marketing mix, product refers to activities that communicate the merits of a product and persuade target customers to buy it

Gregor is furious with his manager because he has asked Gregor to produce a sales report by the end of the day. Gregor knowns he can't get all the numbers he needs until at least tomorrow because the head of sales is out of town until them. He is also sure that whenever he informs his manager of an obstacle or unrealistic goal, his manager's response is always to tell him to "get it done," which Gregor considers trite. What is the ultimate source of this conflict?

a. opposing morals b. inexperience c. competition for resources d. personality conflict

For brand-loyal consumers, consumer promotions can be crafted to both boost sales and reinforce the firm's image

Indicate whether the statement is true or false