Provide examples of how e-commerce can enhance a value chain
E-commerce can enhance a value chain by offering new ways to reduce costs or improve operations, including the following:
a . Using e-mail rather than regular mail to notify customers of upcoming sales can reduce costs.
b. Selling to customers via the company Web site can generate new sources of revenue, particularly from customers who live far away from the company's headquarters or physical store.
c. Offering online customer service can make products or services more appealing to customers.
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When employees take advantage of ________ benefits, they are more likely to contribute to the strategic imperatives of product or service differentiation or cost reduction
FIll in the blank with correct word.