It is possible to join two tables without joining a foreign key column in one table with a primary key column in another table

Using the creative brief, the creative develops a means-end chain, starting with an attribute of the product that generates a specific customer benefit and eventually produces a desirable end state

Indicate whether the statement is true or false

In discussing the structure of the marketing research industry, your authors define an internal supplier firm as one which:

A) makes research decisions based primarily upon information supplied by the internal reports system B) has its marketing research provided by an entity, such as a marketing research department, within the firm C) is organized in a staff relationship to other internal departments D) provides syndicated services but only to members of the syndicate E) provides marketing research obtained from records of the Internal Revenue Service