Using the creative brief, the creative develops a means-end chain, starting with an attribute of the product that generates a specific customer benefit and eventually produces a desirable end state

In the Baumol model, the optimal sale amount is ________ with higher interest rates and ________ with a higher cost of selling securities.

A) decreased; increased B) decreased; decreased C) increased; increased D) increased; decreased

A brokerage firm that higher sales persons as independent contractors should supply them with

A) set work schedules. B) paid vacations. C) notice of the brokerage firms withholding for taxes. D) an agreement that sales persons may set their own hours.