In discussing the structure of the marketing research industry, your authors define an internal supplier firm as one which:

A) makes research decisions based primarily upon information supplied by the internal reports system
B) has its marketing research provided by an entity, such as a marketing research department, within the firm
C) is organized in a staff relationship to other internal departments
D) provides syndicated services but only to members of the syndicate
E) provides marketing research obtained from records of the Internal Revenue Service

B