The ________ dimension of Mendenhall and Oddou's study refers to the relationship between the country of assignment and how well an expatriate adjusts to a particular posting.

a) others-orientation
b) cultural toughness
c) perceptual ability
d) self-orientation

Ans: b) cultural toughness

Business

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A) Subject line B) Sender C) Attachment identification D) Overall appearance E) Spelling and grammar

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Which of these statements about mass marketing is true?

A) A mass marketing strategy is always preferable to a target marketing strategy. B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing. C) Mass marketing can be cost effective. D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers. E) Automakers typically use a mass marketing strategy.

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