Which of these statements about mass marketing is true?
A) A mass marketing strategy is always preferable to a target marketing strategy.
B) The success of any organization's marketing efforts depends on its ability to engage in mass marketing.
C) Mass marketing can be cost effective.
D) Mass marketing allows marketers to develop products to satisfy the specific needs and wants of specific groups of customers.
E) Automakers typically use a mass marketing strategy.
C
You might also like to view...
Changing a relationship from one-to-many to many-to-many in a functional database is simply a matter of changing the N:N notation to N:M
Indicate whether the statement is true or false
A researcher studying malnutrition among children in a developing country collected weights of
a random sample of children using a scale that she had set to give weights 2.5 kilograms less than the actual weight. Which statement best describes this situation? A) Measurement error has occurred, and the researcher is guilty of unethical statistical practice. B) Measurement error has occurred, but the researcher is not guilty of unethical statistical practice. C) Measurement error has not occurred, and the researcher is not guilty of unethical statistical practice. D) Measurement error has not occurred, but the researcher is guilty of unethical statistical practice.