Which part of the email often determines the audience's decision to read an email?
A) Subject line
B) Sender
C) Attachment identification
D) Overall appearance
E) Spelling and grammar
Answer: A
Explanation: A) The email subject line might seem like a small detail, but it is actually one of the most important parts of an email message because it helps recipients decide which messages to read and when to read them. To capture your audience's attention, make your subject lines informative and compelling. Go beyond simply describing or classifying your message; use the opportunity to build interest with keywords, quotations, directions, or questions.
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According to the text, which of the following statements about planned obsolescence is true?
a. Marketers may make quality, safety, and functional modifications to existing products to incorporate planned obsolescence into their marketing plans. b. Planned obsolescence describes the practice of causing products to become obsolete before they actually need replacement. c. Consumers do not like style modifications because they dislike changes in the appearance of goods such as clothing and cars. d. Opponents of planned obsolescence argue that the practice is environmentally friendly.
Assume Ford Motors expects a new hybrid-engine project to produce incremental cash flows of $45 million each year, and expects these to grow at 3% each year. The upfront project costs are $380 million and Ford's weighted average cost of capital is 9%
If the issuance costs for external finances are $10 million, what is the net present value (NPV) of the project? A) $324 million B) $378 million C) $360 million D) $396 million