Which of the following methods is most likely to be used by buyers to review the performance of chosen suppliers?

A) the buyer may contact different suppliers and ask for their evaluations
B) the buyers may rate the end-users on several criteria using a weighted-score method
C) the buyer might aggregate the cost of poor performance to come up with adjusted costs of purchase, including price
D) the buyers may aggregate the opinions of various competitors and come up with the adjusted cost of supply
E) the buyers might adopt the Supplier Added Value Effort technique to calculate supplier efficiency

C

Business

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Launching an advertising campaign in a test market would be generally be considered an element of ___________

a. Experimental methodology b. Ethnography c. Qualitative research d. Primary research e. Sales testing

Business

What is the most likely outcome of public communication?

A. accurate perceptions of agreement D. monolithic consensus B. actual agreement E. dissensus C. attitude change

Business