Launching an advertising campaign in a test market would be generally be considered an element of ___________

Terrance should most likely understand a customer's emotional buying motives because such motives are:

A) only overcome by nonverbal communication B) foundations for rational buying motives C) influential in most buying decisions D) factors in cost/benefit analyses E) barriers to most high-end sales

Under the good-faith bargaining process, when parties are intent on terminating or modifying an existing contract, they must give ________ days notice to the other party with an offer to confer over proposals

A) 15 B) 30 C) 60 D) 90