Explain the difference between the practices of forward buying and diverting
What will be an ideal response?
Forward buying is the practice of purchasing and warehousing a large volume of product offered through a case allowance, drawing on the warehoused product until the manufacturer offers another discount. Diverting is similar. It involves selling the warehoused product after the manufacturer's discount has expired at a price below the manufacturer's regular price but high enough for the selling company to make a profit.
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A product's _____ is most likely to influence the purchase decision of the consumers.
A. appearance B. cost C. size D. technology E. design
Explain how analyzing customer information from a database might help a car-maker in the process of customer relationship management (CRM)
What will be an ideal response?