A product's _____ is most likely to influence the purchase decision of the consumers.

It is important that the manager allow the marketing researcher to decide on the survey mode because this person has a unique understanding of how question characteristics, respondent characteristics, and survey resources and objectives come into

play. Indicate whether the statement is true or false

Which of the following is most likely to increase the environmental dynamism for a company?

A) the company increases the level of employee empowerment B) the company changes its organizational structure from functional structure to matrix structure C) the company enters into a long-term contract with one of its suppliers D) the company enters into a foreign market with new products