Explain how analyzing customer information from a database might help a car-maker in the process of customer relationship management (CRM)
What will be an ideal response?
Managing detailed information about customers may allow a car maker to design new models around customer demographics and desires for specific features, which could be key to long-term customer loyalty.
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Which of the following statements is true about on-demand marketing?
a. It requires firms to focus on the internal rather than the external business environment. b. It gives maximum emphasis to aggressive personal selling strategies. c. It is aimed at enhancing customer relationships. d. It is used by sales-oriented firms.
Assuming that Si is a binary variable, write the constraint(s) for the second restriction
You have been asked to select at least 3 out of 7 possible sites for oil exploration. Designate each site as S1, S2, S3, S4, S5, S6, and S7. The restrictions are: Restriction 1. Evaluating sites S1 and S3 will prevent you from exploring site S7. Restriction 2. Evaluating sites S2 or S4 will prevent you from assessing site S5. Restriction 3. Of all the sites, at least 3 should be assessed. A) S2 + S5 ? 1 B) S4 + S5 ? 1 C) S2 + S5 + S4 + S5 ? 2 D) S2 + S5 ? 1, S4 + S5 ? 1