Which of the following statements is true about on-demand marketing?
a. It requires firms to focus on the internal rather than the external business environment.
b. It gives maximum emphasis to aggressive personal selling strategies.
c. It is aimed at enhancing customer relationships.
d. It is used by sales-oriented firms.
ANSWER: c
For on-demand marketing to be successful, companies must deliver high-quality experiences across all touch points with the customer, including sales, service, product use, and marketing.
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