Distribution channel members selling goods, generally in large quantities, to other distribution
channel members who in turn sell goods directly to the consumer, are called ________.
A) manufacturer's representatives B) jobbers
C) retailers D) wholesalers
D
Business
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One of the jobs of the marketing manager is to translate characteristics into product benefits. This can be done using managerial judgment or marketing research
Indicate whether the statement is true or false
Business
One way marketers are addressing consumers' desire for convenience in services is by providing ________
A) self-service technologies B) product support services C) perceived service and expected service D) core service failure E) involuntary switching
Business