One of the jobs of the marketing manager is to translate characteristics into product benefits. This can be done using managerial judgment or marketing research

Cost per hire is:

A. useful in establishing the efficiency of a recruiting source. B. lower for private employment agencies than for public employment agencies. C. lower for executive recruits than for clerical recruits. D. a measure of applicant quality.

If a U.S. firm has much more revenue than expenses denominated in euros, the firm will likely ____ if the euro ____.

a. benefit; weakens b. be unaffected; weakens c. be unaffected; strengthens d. benefit; strengthens