If a U.S. firm has much more revenue than expenses denominated in euros, the firm will likely ____ if the euro ____.

Which of the following is the first step in customer value analysis?

A) Examine how customers in a specific segment rate the company's performance. B) Assess the company's and competitors' performances on the different customer values against their rated importance. C) Identify the major attributes and benefits that customers value. D) Monitor customer values over time. E) Assess the quantitative importance of the different attributes and benefits.

Vernon theorizes that as the market in the United States and other advanced nations matures:

A. it necessitates exports from the United States to those countries. B. it is no longer worthwhile for foreign producers to produce for their home markets. C. it obviates the need to look for low-cost production sites in other countries. D. the product becomes more standardized, and price becomes the main competitive weapon. E. the resources used in production begin to become scarce.