List five tips for using emotion to persuade
What will be an ideal response?
Answers will vary, but should include five of the following:
1. Use concrete examples that help your listeners to visualize what you describe
2. Use emotion-arousing words that can trigger emotional responses in your listeners
3. Use nonverbal behavior to communicate your emotional response
4. Use visual images to evoke emotions
5. Use appropriate metaphors and similes
6. Use appropriate fear appeals
7. Consider using appeals to several emotions
8. Tap audience members' beliefs in shared myths
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By knowing what management values and what behaviors it rewards and ignores, public relations specialists can often predict, anticipate, and even prevent an organizational crisis
Indicate whether this statement is true or false.
In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations b. Showing successful weight losers holding up their old pants c. Using clothing labels found in common shopping malls d. Proving that eating was not as fun as fitting into new clothes