In the "Why Weight" case, the advertising agency's creative insight was based on:
a. Surgery patients' belief in positive peer affirmations
b. Showing successful weight losers holding up their old pants
c. Using clothing labels found in common shopping malls
d. Proving that eating was not as fun as fitting into new clothes
c
Communication & Mass Media
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Traditional research has shown that the ________ of the participants in the superiorsubordinate relationship, with a few exceptions, does not appear to be relevant to the outcomes
A) age B) seniority C) sex D) attitude
Communication & Mass Media
According to the text, Marshall McLuhan believed that a major characteristic of the
tribal era was:
a. resonance b. sensory balance c. perceptual linkage d. relative privacy e. logical-deductive thinking
Communication & Mass Media