According to the text, Marshall McLuhan believed that a major characteristic of the

tribal era was:



a. resonance
b. sensory balance
c. perceptual linkage
d. relative privacy
e. logical-deductive thinking

b.

Communication & Mass Media

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Using which function of persuasive presentation can the presenter show that the existing favorable conditions are going to be extinct?

a) Reinforcemen b) Refutation c) Promoting change d) Call to action

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Research shows that a group’s interaction patterns clearly affects the group’s success. 2. Sincere speakers blink between 10 and 20 times per minute. 3. Females consistently give more eye contact than males. 4. In a study of physically attractive people, it was found that they are considered to have less credibility than their less attractive counterparts. 5. An endomorph is a person who is tall, thin, and fragile.

Communication & Mass Media