Heuristics are commonly found in two forms — knowledge and representative

Which of the following statements is true regarding customer loyalty?

A) Loyal customers are more expensive to serve. B) Loyal customers stimulate revenue growth. C) Loyal customers are highly price sensitive. D) Retained customers are less profitable than the switchers.

In the exponential smoothing with trend adjustment forecasting method, ? is the

A) slope of the trend line. B) new forecast. C) Y-axis intercept. D) independent variable. E) trend smoothing constant.