In the exponential smoothing with trend adjustment forecasting method, ? is the

Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as_________

a. Positioning bases b. Market segments c. Perceptual maps d. Market positions

Use eye-catching graphics in an illustration:

a. to set a serious tone b. to focus attention on the data c. both of the above d. none of the above