Nalpas Inc., an apparel company, manufactures clothes for men, women, and children. It further divides its core customers on the basis of demographic variables such as income, ethnic background, and family life cycle. These divisions are known as_________
a. Positioning bases
b. Market segments
c. Perceptual maps
d. Market positions
ANSWER: market segments
Nalpas Inc. divides its customers into different market segments. A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs is called a market segment.
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