Which is chanciest type of contract for an advertising agency?

A) commission contracts
B) equitable contracts
C) equity contracts
D) variable performance

Answer: C

Communication & Mass Media

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All of the following are disconfirming messages except

a. interrupting the other person. b. giving ambiguous responses. c. ignoring the other person. d. using a problem-oriented approach. e. responding with clichés.

Communication & Mass Media

Projective techniques include:

a. Drawing pictures b. Telling stories c. Making collages d. All of the choices

Communication & Mass Media