Which is chanciest type of contract for an advertising agency?
A) commission contracts
B) equitable contracts
C) equity contracts
D) variable performance
Answer: C
Communication & Mass Media
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All of the following are disconfirming messages except
a. interrupting the other person. b. giving ambiguous responses. c. ignoring the other person. d. using a problem-oriented approach. e. responding with clichés.
Communication & Mass Media
Projective techniques include:
a. Drawing pictures b. Telling stories c. Making collages d. All of the choices
Communication & Mass Media