Consumers still spend more time, on the average, watching television than they do in front of other types of screens, such as tablets and computers

Which of the following statements is true of cultural factors that influence consumer behavior?

A) Cultural influences on buying behavior are identical across countries. B) Social classes show distinct product and brand preferences in areas such as clothing and travel. C) Subcultures include nationalities and racial groups, but exclude religions. D) Subcultures are groups within which each individual has a unique and distinct value system. E) Hispanic Americans and African Americans are examples of racially-segregated groups and not subcultures.

One way to move from the social contact to the business contact is to thank the customer for taking time to meet with you and then review your goals for the meeting. Which of the following approaches is this?

A) product demonstration B) agenda C) social D) referral E) customer benefit