Which of the following statements is true of cultural factors that influence consumer behavior?
A) Cultural influences on buying behavior are identical across countries.
B) Social classes show distinct product and brand preferences in areas such as clothing and travel.
C) Subcultures include nationalities and racial groups, but exclude religions.
D) Subcultures are groups within which each individual has a unique and distinct value system.
E) Hispanic Americans and African Americans are examples of racially-segregated groups and not subcultures.
B
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An online résumé
A) consists of a PDF version of a traditional chronological résumé and a cover letter. B) lets jobseekers use multimedia to expand on the information in a basic résumé. C) requires a paid subscription to an online hosting service or social networking site. D) will not be well received outside of technology-related fields. E) is cumbersome and time consuming to update. c
Which one of the following statements is NOT an effective tip to using e -mail?
A) Check your messages frequently, which means at least five times a day. B) Sort and delete messages regularly. C) When you check your e -mail, respond to messages immediately. D) Address the receiver by name in the opening sentence.