In benefits, costs and benefits are expressed on a per-year basis

The most frequently used type of quota by sales organizations is:

a. number of sales calls b. total direct selling expense c. net profits before taxes d. sales volume e. point-of-purchase display

An advantage of focus groups includes all of the following, EXCEPT

a. spontaneous, unrestricted group interaction among members b. eliciting wide-ranging participant responses c. high reliability of the results d. energetic atmosphere for focus group discussions e. ability to bring together difficult groups who normally would not participate in a study