An advantage of focus groups includes all of the following, EXCEPT
a. spontaneous, unrestricted group interaction among members
b. eliciting wide-ranging participant responses
c. high reliability of the results
d. energetic atmosphere for focus group discussions
e. ability to bring together difficult groups who normally would not participate in a study
Ans: c. high reliability of the results
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The following are possible product positioning strategies, except:
A) attributes B) competitors C) use or application D) by-products
One of the downsides to the emphasis on individualism is that it:
A. is difficult to build teams within an organization to perform collective tasks. B. does not support entrepreneurship and innovation. C. discourages managerial mobility. D. fails to foster general managerial skills required to find solutions to current problems. E. discourages competition among employees within a company.