The costs of nonconformance are made up of

A) prevention costs and appraisal costs.
B) internal failure costs and external failure costs.
C) vendor performance and customer satisfaction.
D) product design and production performance.

B

Business

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The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:

A) hyperbole B) preemptive C) unique selling proposition D) comparative

Business

Results in correspondence analysis are interpreted in terms of proximities among rows and columns

Indicate whether the statement is true or false

Business