The cognitive message strategy approach that is most likely to require substantiation of claims to prevent potential lawsuits made would be:
A) hyperbole
B) preemptive
C) unique selling proposition
D) comparative
D
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Each year, Honeywell asks every department manager to rate his or her department's strengths and weaknesses as well as those of the other departments with which the department interacts
Then each department manager is asked what he or she sees as the greatest threats and opportunities for the company. Honeywell is asking its department managers to engage in a(n) ________. A) SWOT analysis B) portfolio analysis C) market analysis D) functional planning session E) compatibility assessment
According to March and Simon's administrative model of decision making, decision makers often choose satisfactory solutions rather than optimal ones
Indicate whether the statement is true or false