In 2015, satirical cartoons about the prophet Muhammad run by a French newspaper were ________
A) for much of the Western world, a violation of the First amendment
B) for much of the Western world, an example of freedom of expression
C) for most Muslims, an example of public relations at its worst
D) for most Muslims, an example of freedom of expression
B
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Scarcity appeals are designed to build brand awareness and lead to positive attitudes toward the brand
Indicate whether the statement is true or false
In 1943, psychologist Abraham Maslow made which of the following suggestions?
A) Advertising has virtually no effect on purchase decisions. B) Humans fulfill basic needs before satisfying more complex ones. C) Subliminal marketing messages could get consumers to buy more. D) Psychological warfare techniques could be used in public relations. E) Marketing messages work only on consumers who feel good about themselves.