In 1943, psychologist Abraham Maslow made which of the following suggestions?
A) Advertising has virtually no effect on purchase decisions.
B) Humans fulfill basic needs before satisfying more complex ones.
C) Subliminal marketing messages could get consumers to buy more.
D) Psychological warfare techniques could be used in public relations.
E) Marketing messages work only on consumers who feel good about themselves.
B
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Which of the following is considered to present the GREATEST challenge to using test data for validating processing?
A. Potential corruption of actual live data B. Creation of test data that covers all possible valid and invalid conditions C. Test results being compared to expected results from live processing D. Data isolation issues associated with high-speed transaction processing
A firm is evaluating a proposal which has an initial investment of $35,000 and has cash flows of $10,000 in year 1, $20,000 in year 2, and $10,000 in year 3. The payback period of the project is:
A) 1 year. B) 2 years. C) between 1 and 2 years. D) between 2 and 3 years.