Scarcity appeals are designed to build brand awareness and lead to positive attitudes toward the brand

Which of the following terms is synonymous with e-commerce?

A) e-business B) digital commerce C) the Internet D) the Web

The bargaining power of a customer is weak if ________

A) the availability of a substitute is limited B) the cost of switching to a substitute is low C) competitors offer products with same benefits at lower prices D) new entrants are offering a product that uses more recent technology